You may not see the words clearly, but it stated “the city that reads”.
I believe that everyone needs a book, even you just a mother or a housewife you need to read a book, any-book!. I know that book is not the only source to get knowledge or science from, but book is one of the most simple way to it. In Islam, the first revelation to our prophet is to read or “Iqra” that means read, based only this you know that read is important. Every human has their own curiousity, so feed yourself with knowledge. In addition, I heard that by sharing a knowledge will give you a goodness (“amal” or to be sure “amal jariyah”). You may think that read is a small act but the fact behind it makes read a huge deal.